DEMOGRAPHICS

 
 

Sponsors can reach our targeted LGBT audience over the 8 days of the festival and all year long too. The LGBT audience is one of the most highly valued communities, and we deliver that audience to sponsors and advertisers.

WHO ATTENDS

Male 66%, Female 31%


ORIENTATION

Gay            58%

Lesbian      33%

Straight       5%

BiSexual     3%

Transgender   1%


AGE

18-24   3%

25-34   12%

35-44   25%

45-54   32%

55+      29%


EDUCATION

High School    9%

College           46%

Post College   44%


INCOME

$0-$25,000       8%

$25-$50,000     16%

$50-$75,000     22%

$75-$100,000   15%

$100,000+         39%

SEEING 2+ FILMS   80%

PLANNING DINNER AND A MOVIE   72%

ATTENDED PRIOR   74%

ACCOMPANIED BY ANOTHER   78%


SOURCE:  Annual Audience Survey, Facebook Insights. Demographics by gender are available upon request

Patron Demographics

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